Usually, weeks or months go before you make the final choices for your brand name, logo design, website layout and more. Starting off with a brand image that makes a difference is what you strive for. So, you invest as much time and brainstorming as it demands. But, while planning for branding, you hardly consider designing a luxury workplace because you are all busy with the digital aspects.
What you miss here is the fact that keeping your brick-and-mortar appealing enough to the immediate audience is not only essential but directly related to uplifting your brand image. And when I say immediate audience, I mean your employees too. Why? Well because they can so the word-of-mouth promotion of your brand the best. So if you align your branding ideas with the interiors of your office, you create a professional image inside and out.
How to enhance the brand image with luxury workplace design
If you are an entrepreneur from Kolkata and working on building a new brand or revamping your existing one’s image, designing a luxury workplace off EM Bypass can help you jumpstart the whole branding process. Here’s how.
Implement brand colours into your office space
Your brand's colours are an essential part of your visual identity, and incorporating them into your workplace can create a cohesive brand experience for your employees and visitors. For instance, if your brand's primary colour is blue, you can use blue accents in your furniture, walls, or decor to reinforce your brand identity. If you have bright brand colours, it’s better to go for a few coordinated fixtures or feature walls to keep it professional and soothing to the eyes.
Add some decals that reflect the brand image
Decals or graphics can be a cost-effective way to bring branding to your workplace and give it a feel of luxury too. Decals are not costly. So you can incorporate them easily along with your logo or brand name on walls or windows or other broad surfaces in your workplace. It creates an inspirational environment and lifts up the overall brand image. The best part is, you can keep changing them time and again to rotate the way your brand speaks to your clients and workers.
Don't forget the power of signage – digital & traditional
Signage is a powerful tool to communicate your brand voice to your visitors and employees. You can use both traditional and digital signage to display your brand's logo, slogan, mission, or specific messages to customers to make a statement in a creative and eye-catching way. This can help create a lasting impression of your brand in the minds of your audience and enhance their overall experience of your workplace.
Moreover, having digital signage screens in different areas of the workplace can be used for internal communication like meeting times or upcoming events display. Remember that luxury is not only defined by the design but by the tech devices too that ease out collaboration and communication inside the office area.
Make sure your brand's personality shines through the workplace
You can exhibit your brand's essence through your workplace design by using unconventional elements that mirror your brand's ideology. For example, if you are a visionary brand of new-age style accessories, you can use unconventional, quirky design layouts with asymmetrical fixtures, unique patterns, or textures in your decor.
If your company promotes grace and sustainability, you can use eco-friendly materials in your decor or display posters that highlight your commitment to the environment. At the same time, you present it in such a way that it speaks in your favour to class & aestheticism.
Bring some philosophy into the workplace design
Infuse your brand's philosophy or principles into your workplace design to create a more meaningful and impactful experience for your immediate audience. For instance, if your brand promotes a work-life balance, you can design your workplace to have areas for relaxation, workouts, or meditation.
Maybe a yoga room or a gym can help build more engagement. You can add a baby care room or mother’s room in your office space to make it modern in its true sense. This can help create a supportive and holistic work environment that aligns with your brand's values and goals.
Finishing up
Luxury workplace design can be a powerful tool to boost your brand image and create a lasting impression on your audience. Modern office spaces are available off EM Bypass, Kolkata which offer every chance to design luxury workplaces.
When you get your office space, implement all of these strategies and create a strong brand image effortlessly.
