Paper receipts are essential in offline transactions. Paper receipts may be seamlessly integrated into your omnichannel marketing plan with QR codes, opening up new avenues for customer involvement.
In this post, we'll look at how using qr codes on paper receipts and how you can utilize them to make your business and consumers more convenient.
But before we get into the meat of the text, let's define the QR code.
QR Code
A Japanese company invented the QR code in 1994. It is a two-dimensional square barcode that retains information, similar to a digital Post-it note. A smartphone or tablet with a camera and a QR code scanner app can read it.
But what is the purpose of these QR codes? They can store several types of information, such as product information, internet URLs, and contact information, to mention a few. You've probably seen them on a business card, a flyer, or a magazine.
QR codes can be used in marketing. Some restaurants, for example, may include QR codes on their menus that, when scanned, will direct you to their website or a page highlighting daily deals. QR receipts are another approach to properly utilize a QR code.
QR Receipt
Customers can access a QR receipt by scanning a unique QR code. This code is usually on the physical paper receipt you give consumers at checkout or the product they bought.
You can send customers a digital copy of the receipt after they scan the code with their smartphone or other QR-scanning device. Some firm brands will even direct users to additional connections, such as a website or a product special offer.
Customers also appreciate the convenience of QR codes. According to a survey, 57% of respondents scanned a food QR code to obtain precise product information, and 67% felt these codes make their lives easier.
The Advantages of Using QR Codes on Paper Receipts
Beneficial for Increasing Website Traffic
You may personalize your QR codes to direct customers to your website with a simple scan. This is especially useful for internet businesses wanting to increase traffic to their website.
A coffee business, for example, may include a QR code on its receipts that directs consumers to its website, where they can purchase its unique mixes and products.
Using the Qr Code Helps Collect Reviews and Ratings
Customers can also be encouraged to write reviews and ratings using QR codes. This can provide vital input to businesses and assist other potential customers in making informed judgments.
A restaurant, for example, may add a QR link on their receipt that directs visitors to their Facebook fan page or Google review website, where they can offer honest feedback about their dining experience.
Promote Apps Download
Customers can also be prompted to download a brand's app by scanning QR codes. This can be an excellent approach to keep people interested while providing special bargains and offers.
A fashion company may put a QR code on its paper receipt that directs clients to its app, where they can explore the latest trends and get in-app discounts.
Increasing the Number of Followers and Participation on Social Media
QR codes can also be used to promote a company's social media outlets. Customers are encouraged to follow the company on social media and interact with their postings by including a QR code on a paper receipt.
A gym, for example, may add a QR code on its paper ticket that directs consumers to its Instagram account, where they can view training videos and fitness recommendations.
Customer Feedback Should be Simplified
Customers can also provide comments directly on the brand's website by customizing QR codes. Businesses may find it easier to obtain feedback and improve their products or services as a result of this.
A hair salon may add a QR code on its paper receipt that redirects consumers to a survey page where they can score and leave comments on their service.
Guidelines for Using QR Codes on Paper Receipts
Need help using QR codes on your paper receipts? We've got you covered with this list of action plans.
Locate a Trustworthy Firm to Print the QR Codes
Printing QR codes on the front side of the paper (thermal side) with your POS system and thermal printer is the ideal approach to presenting them to clients. You can seek assistance from your POS service provider.
However, there is a more efficient way - Panda Paper Roll Company can give you pre-printed QR codes on the back of the paper (often the non-thermal side of the paper receipt). You won't have to worry about obtaining any more equipment this way.
Produce QR Codes
After you've selected where you want to print the QR codes, it's time to create them. Fortunately, many third-party services can assist you with this. QR Code Generator, which is owned by Bitly, and QR Stuff are two popular solutions.
You can make a QR code out of anything. qr-code-generator.com is the source.
All you have to do is enter the information you want (such as a website URL or contact information), and the service will generate a QR code for you.
A dynamic QR code can also be used. You can easily change its destination or contents without having to reprint it. This maintains your QR Code content up to date in accordance with campaign requirements, saving you money and reducing distribution efforts.
Create Code That is Scannable and Readable
You want to ensure the QR code is large enough to be easily scanned without taking up too much space on your receipt.
We recommend a size of at least 2cm x 2cm for optimal scanning.
Experiment With and Optimize the Location of Your QR Codes
Experimenting with QR code placement is always a good idea to see what works best for your company. Try putting them in different places on your receipts or experimenting with different sizes to discover which codes get the most scans and are the most successful.
You might be amazed at how big of a difference using alternative ideas and tweaking your tactics can make.
Conclusion
This is just the beginning of what QR codes on paper receipts can be used for. When used correctly, these codes may be a great tool in assisting e-commerce enterprises in engaging and growing their consumer base across several channels. Visit Panda Paper Roll today for more information on utilizing QR Codes on paper receipts. We provide bespoke prices on receipt solutions that can help you get started right away. Take your time reaping the benefits and ensuring your company stands out from the crowd any longer.
