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Posted on 06/29/2018 in Technology

How to increase your website's traffic

How to increase your website's traffic

Putting your business out online for people to easily access and search is a great way to boost your traffic. However, with the vast and crowded space where competitions are inevitable, how do you plan to stand out? 

If you already have a website out on the world wide web, we’ve got a few tips for you on how you can drive more traffic to your site: 

Maximize your search engine marketing

Sure, organic SEO efforts give a boost to your traffic, however, it can take a while to curate, develop, and see how fast and effective it is in doing the job. If you’re not in a hurry to reach a lot of people, this could work for you. But if you value time and wish to get instant traffic, you can opt for the Pay-Per-Click method. The way it works is you decide on specific target keywords and each time a user clicks on your ad, you pay for it. You can run both your organic and paid SEO strategy for better results; drive traffic faster while you establish your organic SEO. 

Regularly produce content

People love to see new content each day. For your website, make sure that you have a well-planned editorial calendar to help you keep up in creating new content for the site. Producing new content regularly is a great way to drive more traffic as it gives your target market a reason to visit your site. And if they like it, they can share it on their social accounts which is good for your traffic. 

Improve your website’s UX and Security

If you worry too much about how to reach more customers to the point that you forget to pay attention to your site’s vulnerability and efficiency, then that traffic is next to worthless. Imagine going to a site that does not clearly state which buttons to tap or where to find the menu. Easy navigation or user experience should be your top most priority when building a website. The easier your site is to navigate, the more sales and a wider audience you’ll get to invite and revisit your site.

When it comes to security, you have to be wary of it at all times. Even the website of the biggest banks or blogs isn’t 100% safe from hackers. If you ask forms to fill from your customers, especially if bank details and personal information are required, do take the initiative and time to update your site’s security features.

Engage with your audience

Above all else, interact with your audience to build a loyal following and involved community. Respond to DMs, comments, inquiries, emails, and the likes. The more you participate with your followers or community, they’ll work in organically promoting your brand and direct people to your site. 

Best of luck in improving your site and putting your best foot forward! 


About the author: When she couldn’t be found eating pizza or indulging in sweets, Chie writes for Zapalsa global shopping site that sells anything and everything you need under the sun.


Posted by Chin Tac
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