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Posted on 11/17/2021 in Design and Decor

Best Ways to Improve Marijuana Packaging Design

Best Ways to Improve Marijuana Packaging Design

In the war over brand dominance in the marijuana industry, companies are doing their best to gain a slight advantage over their competitors. One of the most important front lines in this endless battle is the field of marijuana packaging. They say books shouldn't be judged on the cover, but the truth is that product packaging plays an important role in consumer purchasing decisions. This raises the question: how do you design a marijuana package that attracts consumers to your product?

 

Here are seven ways to improve your marijuana packaging design:

 

Consider compliance

 

Before you start designing a marijuana package, you need to be familiar with the marijuana packaging laws. All states and countries where marijuana is legal have slightly different laws regarding marijuana packaging, and innocent mistakes will cost your company thousands of dollars, or even your license. It could be. Fortunately, there are plenty of resources online to help you along the way.

 

Websites like marijuanapackaginglaws.com can provide a detailed state-by-state overview of marijuana packaging laws. States such as California and Massachusetts also offer online resources on packaging and labeling requirements. Some states also offer free compliance assessments. If everything else fails, you can always contact your compliance company to check the marijuana package.

 

Become familiar with your target audience

 

Whether you're designing marijuana packaging or something else, the most important part of the process is knowing the customer inside-out. If you already have an established customer base, learn more about them. What is your average age? sex? Income level? What kind of lifestyle do they have? Are you active or prone to sitting? The more you know about your target audience, the better you can meet their needs.

If you don't have an established customer base, or just want to target a new audience, you'll need to create a customer profile and answer those questions yourself. What does your perfect client want to do in his spare time? What are your hopes and dreams? What are your weaknesses and how can you help them? Is there any reason they don't want to use your product, and how can you change that?

 

Familiarity with your target audience allows you to create the perfect marijuana packaging design that draws their attention and turns them into loyal customers. 

 

Focus on effects and experience.

 

If you want to get the consumer's attention to the marijuana packaging, you need to rethink how the product is described. THC, CBD, Sativa, Indica; unless you're a veteran marijuana user, all these words sound nonsense. Instead of focusing on the amount of THC contained in the product and whether it is a Sativa or Indica stock, pay attention to the specific impact of marijuana on users.

Another important point to emphasize is the taste. No one knows what "Girl Scout Cookies" or "Green Cracks" mean, but if you take the time to educate your customers about terpenes and flavors, what they can expect when buying a product. You can get a much clearer idea.

 

 Designing customer-oriented marijuana packaging

 

Always keep the human aesthetic senses in mind when designing eye-catching marijuana packages. Just as people prefer to pretend to be rational, the truth is that we often make decisions based on factors such as shape, color, and texture. Color is an incredibly powerful asset. According to one survey, about 62-90% of consumer purchase decisions are based on the color of the product's packaging. With that in mind, think about how the color of the product package matches the brand as a whole and the intended functionality of the product. For example, if you're selling a product that's meant to invigorate your customers, it's a good idea to use a brighter color, such as yellow or red, rather than a color, such as black.

Similarly, textures play an important role in purchasing decisions. Hoping to discover a link between texture and consumer habits, marketing researchers once tested several foods in different texture packages. They found that the texture of the container could change a person's perception of the product. For example, subjects stated that yogurt in a soft container tasted better than yogurt in a hard container.

The shape of the marijuana container is also important. If your package seems intimidating or difficult to use, people are less likely to use it. Design the package to fit the human hand and use visual cues to make it easy to open.

 

Embrace eco-friendly marijuana packaging

 

Sustainability issues are very important. Not only is the industry suffering from packaging waste, primarily due to awkward regulations, this issue is also very important to consumers. Brands that want to improve their marijuana packaging are well suited to invest in sustainable packaging solutions.

 

Fortunately, several companies offering sustainable packaging solutions are servicing the marijuana industry. No matter what sustainable marijuana packaging solution you choose, make sure your customers know what you are doing. Please say loudly and proudly. Let everyone know that your brand embraces sustainable business practices. It also helps differentiate you from your competitors and reach out to eco-friendly consumers.

 

Offer transparency to your consumers

 

At this time, people want to know exactly what they are consuming. Marijuana is no longer exempt. All states that use legal marijuana have strict testing regulations, but not all states require brands to share their results in product packaging. A great way to improve your marijuana packaging is to share some of these test results.

 

The marijuana packaging design cannot include a complete lab report, so you must be careful about what you share. So, what results do you need to share? Of course, the ratio of CBD to THC in a product is what consumers want to see. Most consumers still struggle to distinguish between CBD and THC but may want to share low cannabinoid levels. Therefore, this may not be the best.

 

I also want to share the terpene profile in the marijuana package. Most consumers can't tell the difference between Borneol and Nerul, but enthusiasts appreciate the extra effort on your part. Sharing a terpene profile with a marijuana package allows you to grow your brand and distinguish it as a brand that emphasizes the quality of your marijuana experience.

 

We recommend that you do not share the results of pollutant tests. It's great to want to prove to your customers that your product is safe to use, but most consumers can't tell you what those results mean. Instead, people will see the word "poison" or "pollutant" and will think that your product is unsafe, regardless of whether you comply with the law. The general message "This product meets state standards for pollutant testing" is sufficient.

 

If your marijuana package takes up very little space and you still want to share your test results, use your creativity. Post the test results online and post the QR that leads to the results of the package design. Most people these days have smartphones and will want to know what your results are saying.

 

Ask a marijuana packaging expert

 

When it comes to compliance, the devil is in the details. One thing to know is that you need to design marijuana packaging to inspire meaning, or you need to know your target audience, but if you don't know anything about your brand or design, it's empty. Sometimes it looks like a word. Even if you know one or two about your brand, it may be better to ask for a second opinion. If you're having trouble coming up with or doubting a glossy marijuana packaging design, the best thing you can do is seek professional help. You should consider working with a close team of creative experts to create a compelling visual identity for your marijuana brand.

Whether you choose to do it alone or not, as long as you keep these design elements in mind, get a little help from experts like Brandmydispo, for your marijuana packaging There is no reason why you can't elevate your packaging design to make your product stand out from rest of the competition.


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